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The Blueprint -- Toombs Creative
The Blueprint

Your competitors aren't better than you.
They just look like it.

A senior-level marketing engagement for organizations ready to stop guessing and start moving. Strategy-first. Execution-ready. Built around how your organization actually works.

Apply for The Blueprint See what's included ↓
6+
Years leading marketing strategy across industries
30+
Industries served
100%
Of clients would recommend
Alex Toombs

"She takes the time to understand MY business, rather than applying cookie-cutter strategies. She works super fast and pivots on a dime when it's needed."

Jenna McPartland -- The Stand Vegan Cafe
Who this is for

You're running a real organization. Marketing shouldn't be an afterthought.

The Blueprint is built for organizations with 10 to 75 employees -- ones with real momentum, real customers, and marketing that's either been neglected or delegated to someone who didn't have the full picture.

  • You don't have a marketing director on staff -- and you're feeling it
  • Marketing has been passed around to whoever has bandwidth, and it shows
  • You know your organization is good at what it does -- but that's not reflected in how you show up externally
  • You want a senior strategist who can see the whole picture, not a vendor executing one piece
  • You're ready to build something that actually lasts -- not another campaign that fades in three months
Alex Toombs working

"Alex shows you where to focus your attention. I am confident this investment is equipping me with the skills I need to grow."

Jessica Buckley -- Mountain Mama Guiding
What The Blueprint is

A strategic marketing engagement.
Not a retainer. Not a course.

The Blueprint is a focused, senior-level engagement that gives your organization a complete marketing strategy -- built from the ground up, based on how you actually operate and where you're actually going.

01

Discovery + Audit

A deep look at where your marketing stands today -- what's working, what isn't, and why. This covers your positioning, channels, messaging, and the gaps between all three.

02

Strategy Build

Your marketing strategy built from the ground up -- audience clarity, positioning, messaging architecture, channel priorities, and a 90-day action plan your team can actually execute.

03

Handoff + Implementation Support

A complete written strategy document and a structured handoff session. Your team knows what to do, in what order, and why -- so nothing sits on a shelf.

What you walk away with

Every engagement ends with clear deliverables.

Not vague recommendations. Not a deck you'll never open again.

  • Full marketing audit -- channel by channel, with clear findings
  • Positioning statement and messaging framework your team can actually use
  • Audience clarity -- who you're talking to, what they need to hear, where to reach them
  • Channel strategy with clear rationale -- where to focus, where to stop
  • 90-day priority roadmap with concrete next steps
  • Written strategy document -- your reference point going forward
  • Handoff session with your team to ensure clean implementation
Investment
Starting at $12,000
Final pricing based on organization size and scope

Most organizations hiring a full-time marketing director spend $80,000 to $120,000 a year -- and still wait six months before they see a real strategy. The Blueprint delivers the strategic output in a fraction of the time, with no overhead.

Schedule a Discovery Call
The real cost of waiting

Every month without a strategy is a month of scattered effort.

Before
– Marketing split across multiple people with no shared direction
– Inconsistent brand voice across channels
– Channels chosen out of habit, not intent
– No clear path from content to revenue
– Reactive decision-making with no 90-day view
After The Blueprint
✓ One clear strategy everyone is working from
✓ Positioning that's sharp, consistent, and specific to who you are
✓ Clear rationale for where you show up -- and where you don't
✓ Marketing connected to business goals, not just activity
✓ A roadmap that tells your team what to do and in what order
Client stories

Different organizations.
Same clarity on the other side.

"This is more than just a marketing program -- it's a business development course. Alex shows you where to focus your attention so you can streamline your efforts. I am confident this investment is equipping me with the skills I need to grow."

Jessica Buckley Mountain Mama Guiding

"Alex worked with us to create a more organized, intentional structure -- defining our brand voice, improving visual consistency, and building a clear plan. Our social media now feels cohesive, polished, and purposeful."

Jeannine Kempees About Time Clothing & Belleza Ropa

"Alex swooped in and relieved the marketing load so I could focus on what I do best. My voice is a really important part of my marketing, and she made prompts that allowed me to quickly write everything that sounds like me."

Kate Breen Course Launch & Event Marketing
Common questions

Answers before the conversation.

If something isn't answered here, it's a good topic for our discovery call.

Book a Discovery Call
  • Most engagements run 6 to 8 weeks from kickoff to final handoff. The timeline varies based on the size of your organization and how much discovery is needed to build an accurate picture of where you are.
  • We start with a structured intake and a series of focused discovery sessions -- typically with you and one or two key members of your team. From there, I work independently to build the strategy, then bring it back for review and refinement. There's no constant back-and-forth; the process is designed to respect your time.
  • No. The Blueprint is often most useful before or during the hiring process -- it gives you a clear strategy to hand to whoever joins your team, rather than asking them to build the foundation from scratch. If you already have someone in-house, the strategy becomes their roadmap.
  • The Blueprint is a standalone engagement with a defined beginning and end. Some clients move into ongoing advisory work after -- but that's a separate conversation, not assumed. The goal is to build something durable your team can carry forward.
  • My background spans recreation, outdoor, nonprofits, food and beverage, wellness, and engineering -- with particular depth in mission-driven organizations and technical consulting firms in the Pacific Northwest. The strategic process is industry-agnostic; the output is always specific to you.
  • That's what the discovery call is for. We'll talk through where your organization is, what you're trying to build, and whether a Blueprint engagement is the right next step. If it's not, I'll tell you that too.
Apply for The Blueprint

The strategy conversation costs nothing.
The alternative does.

Fill out a short application -- about 5 minutes. Alex will review and follow up within 2 business days.

Step 1 of 4 -- About you and your organization
Step 2 of 4 -- Your marketing situation right now
Step 3 of 4 -- What you're looking for
Step 4 of 4 -- Anything else before we talk
✓

You're in the queue.

Alex will review your application and follow up within 2 business days. If The Blueprint sounds like a fit, she'll reach out to schedule a 30-minute discovery call -- no pitch, just a real conversation about where you are and what you need.

What happens after you apply.

This is a short inquiry form -- not an audition. The goal is to understand where your organization is and whether The Blueprint is the right fit. Takes about 5 minutes.

  • 1
    You submit the application
    Five minutes. Honest answers. No trick questions.
  • 2
    Alex reviews it
    Within 2 business days. She reads every one.
  • 3
    Discovery call
    A 30-minute conversation about where you are and what you need. No pitch, no pressure.
  • 4
    Decision
    If The Blueprint is the right fit, you'll receive a proposal. If it's not, Alex will tell you that too.

Not ready to apply yet?

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