Fractional CMO & Marketing Strategy
Your marketing should reflect the quality of your work.
I work with growing organizations that don't have a marketing director on staff. I step in as a senior strategist -- building the strategy, aligning the team, and making sure marketing connects to business goals.
Who this is for
You're running a real organization. Marketing shouldn't be an afterthought.
The Blueprint is built for organizations with 10 to 75 employees -- ones with real momentum, real customers, and marketing that's been neglected or handed off to the wrong people.
- You don't have a marketing director on staff -- and you're feeling it
- Marketing has been passed around to whoever has bandwidth, and it shows
- You know your organization is good at what it does, but that's not how you show up externally
- You want a senior strategist who sees the whole picture, not a vendor executing one piece
- You're ready to build something that lasts -- not another campaign that fades in three months
The Engagement
Strategy-first. Execution-ready. Built around how you actually work.
The Blueprint is a focused CMO-level engagement. No retainer. No overhead. A complete marketing strategy built from the ground up and handed off in a form your team can run with.
Phase 01
Discovery + Audit
A structured look at where your marketing stands today -- what's working, what isn't, and why. Covers positioning, channels, messaging, and the gaps between all three.
Phase 02
Strategy Build
Audience clarity, positioning, messaging architecture, channel priorities, and a 90-day action plan your team can actually execute -- built from scratch, specific to you.
Phase 03
Handoff + Support
A complete written strategy document and a structured handoff session. Your team knows what to do, in what order, and why -- so nothing sits on a shelf.
The Shift
Every month without a strategy is a month of scattered effort.
Before
- Marketing split across multiple people with no shared direction
- Inconsistent brand voice across channels
- Channels chosen out of habit, not intent
- No clear path from content to revenue
- Reactive decisions with no 90-day view
After The Blueprint
- One clear strategy everyone is working from
- Positioning that's sharp, consistent, and specific to who you are
- Clear rationale for where you show up -- and where you don't
- Marketing connected to business goals, not just activity
- A roadmap that tells your team what to do and in what order
"Alex worked with us to create a more organized, intentional structure -- defining our brand voice, improving visual consistency, and building a clear plan. Our social media now feels cohesive, polished, and purposeful."
Jeannine Kempees -- About Time Clothing & Belleza Ropa
Investment
Senior-level strategy. No full-time overhead.
Most organizations hiring a full-time marketing director spend $80,000 to $120,000 a year -- and still wait six months before they see a real strategy. The Blueprint delivers the strategic output in a fraction of the time, with no overhead and no six-month onboarding curve.
Starting at $12,000
Final pricing based on organization size and scope.
You get a senior strategist, a complete plan, and a team that knows how to run it -- without the overhead, benefits package, or ramp-up time of a full-time hire.
Ready to talk?
The strategy conversation costs nothing. The alternative does.
Book a free 20-minute call. We'll talk through where your organization is and whether The Blueprint is the right fit. If it's not, I'll tell you that.
