welcome

When there's no senior marketing person in the room, strategy gets delegated down -- and the gap between what you're doing and what you could be doing keeps growing.

The Blueprint closes that gap.

For when your org is doing good work.

Alexandra Toombs is a marketing and business consultant working with small businesses and nonprofits across North America. She specializes in marketing strategy, systems development, messaging refinement, and long-term growth planning through 1:1 consulting engagements.

Strategic Advisor • Marketing & Business Growth

But your marketing isn't keeping up.

There's no senior marketing person, so it gets handed to whoever has the bandwidth. The result is scattered execution, inconsistent messaging, and a leadership team that keeps getting pulled back in.

Marketing keeps landing on the wrong desk.

Sound familiar?

Tactics without strategy produce activity, not results. Budget gets spent. Content gets made. And the needle doesn't move the way it should.

You have people who can execute. No one is setting the direction.

What you need isn't more marketing activity. It's a senior strategist who can build the plan your team actually executes against.

The situation

The gap

Running Toombs Creative as a strategic marketing and business advisory practice.


7 years.

Clients across engineering, entertainment, tech, recreation, nonprofits, tourism, and AI.


Heather Fritz, Fritz Tiny Homes

She has given me the tools and confidence I need as a small business owner to tackle my own social media with confidence. Alex has provided the education and tools needed to set me up for success. She is so positive and inspiring. A beautiful perspective."

"Learning from Alex has been so helpful. 

Leah Adams, Willow + Wave

She has a system in place that actually works. Working with Alex has allowed me to make sense of what felt like chaos and turned it into something funI can confidently say that I can now move forward in my marketing with ease and enjoyment.”

“Alex brought clarity to the areas in my business that I dreaded working on. 

Erin Rose, Rsix Coaching

She understands what is necessary to help your business thrive. 
I will be forever grateful that I worked with Alex, especially for the information I learned, the friendships I made, and the improvement it brought to my business.”

"Alex is insanely knowledgeable on all things marketing. 

Jessica Buckley, Mountain Mama Guiding

She shows you where to focus your attention so you can streamline your efforts. I am confident that this investment in myself, as a business owner, is equipping me with the skills and knowledge I need to grow as an entrepreneur."

"Working with Alex has helped me to optimize how I spend my time and energy.

kind words

✗ Marketing delegated to whoever has bandwidth, with no unified direction
✗ Budget and time spent on execution that isn't connected to a clear goal
✗ Inconsistent messaging that doesn't reflect what the org actually does
✗ Leadership pulled into marketing decisions that should already be handled
✗ No senior marketing voice in the room when it matters

Before

What changes
when we work together

After

A 3-month engagement that moves your organization from scattered execution to a strategy your team can actually run.

✓ A written strategic marketing plan your team can execute against immediately
✓ Clear positioning that communicates what makes your organization different
✓ A channel strategy that focuses effort where it actually produces results
✓ Leadership freed from day-to-day marketing decisions
✓ A 90-day roadmap with priorities your team can move on right away

You work directly with Alex over 12 weeks to audit your current marketing, clarify your positioning, and build a written strategic plan your team can run with immediately. One implementation check-in at 30 days after delivery.



Strategic Marketing Engagement

How to work together

Discovery and marketing audit -- what's working, what isn't, and why
Positioning and messaging -- who you serve and how to communicate it
Channel and content strategy -- where to focus and where to stop
90-day execution roadmap -- prioritized next steps your team acts on immediately
Written strategic marketing plan -- the full deliverable, yours to keep and use
30-day implementation check-in -- one session to review progress and course-correct

A marketing strategy worth executing.

$15,000 for a 3 month engagement

Three monthly installments of $5,000

3-month engagement · 6--8 working sessions · one senior strategist


No pitch. A conversation about fit.

I'm a marketing strategist and consultant who's been doing this long enough to know what actually moves the needle — and what just creates more busy work.

I've built marketing departments, led fundraising strategy for nonprofits, and worked with founders across North America at every stage of growth. What I've learned: most business owners don't have a marketing problem. They have a clarity problem.

My clients don't just leave with a plan. They leave actually excited to use it.

Marketing strategist. Steady partner. Real results.

Ready for a plan you'll actually follow?

You don't have to keep winging it. Whether you're starting with a single strategy session or ready to build something bigger — let's find out if we're a good fit.

Hello!