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I help founders stop winging it, build real systems, and actually enjoy their marketing — without burning out or going it alone.

Marketing that works
with your life.
Not against it.

Alex Toombs is a marketing strategist and nonprofit leader with experience building marketing departments, leading fundraising strategy, and consulting with organizations across North America. Her work focuses on clarity, systems, leadership, and long-term business sustainability.

For Small Business Founders

I know what it's like to start over and see it through. That's not a brand story — it's just what happened. And it's exactly why the work I do with small business founders feels personal to me.

I started my career in marketing and communications over a decade ago, learned by doing (and by getting things wrong), and built a consulting practice that now works with founders across North America — fitness studios, escape rooms, accounting firms, guiding companies, cafés, and everything wonderfully in between.

Today I help business owners who are already doing the work clarify their strategy, build strong systems, and follow through — creating marketing that's solid, intentional, and actually profitable.

Hi, I'm Alex

I've taken risks, changed direction, and rebuilt when things no longer fit — choosing commitment over comfort and clarity over chaos.

"Marketing strategist. Steady partner. Real results."

Dozens

Clients across
North America

30+

Industries
served

10+

Years in
marketing

impact + reach

You're already doing the work.
You just need a better plan.

This is for you if…

You want a real plan

Not more content ideas or generic advice. A strategy that fits your actual business, your actual capacity, and your actual life.

You're ready for a partner

Someone who learns your business deeply, shows up consistently, and helps you make smart decisions — not someone who hands you a deck and disappears.

Marketing feels reactive

You show up, post, and hustle — but without a clear strategy, it all feels scattered. You want to lead your marketing, not chase it.

Marketing feels reactive

You show up, post, and hustle — but without a clear strategy, it all feels scattered. You want to lead your marketing, not chase it.

Ready for a plan you'll actually follow?

You don't have to keep winging it. Whether you're starting with a single strategy session or ready to build something bigger — let's find out if we're a good fit.



Community over competition
Clarity is kindness
Growth is a process
Success is a journey not a destination
Work should support life

Driven by curiosity.

my business values

Grounded in experience.

These values aren't aspirational — they're practical. They guide how I work with clients, how I build strategy, and how I help businesses grow in ways that feel aligned, sustainable, and human.

I believe in follow-through over flash, growth that feels steady instead of stressful, and building marketing that actually functions in real life — not just in decks and strategy documents.

Toblerone 'Toby' Toombs

Who has my heart, forever

two

Spotting a coffee shop in the distance

What makes me smile 

one

my favorite things

A winter trip to Mexico warms my heart

Go-to travel destination

four

My converted campervan

Most prized possession

three

Hanging out or exploring the world

Weekend plans

six

Margarita with Tajin

Favorite cocktail

five

Jessica Buckley, Mountain Mama Guiding

She has years of experience refining her marketing strategies.I am confident that this investment in myself, as a business owner, is equipping me with the skills and knowledge I need to grow as an entrepreneur."

"Working with Alex has helped me to optimize how I spend my time and energy

Erin Rose, Rsix Coaching

She understands what is necessary to help your business thrive. I will be forever grateful that I took this course, especially for the information I learned, the friendships I made, and the improvement it brought to my business.”

"Alex is insanely knowledgeable on all things marketing

Leah Adams, Willow + Wave

She has a system in place that actually works. Work with Alex has allowed me to make sense of what felt like chaos and turned it into something fun - and profitable! I can confidently say that I can now move forward in my marketing with ease and enjoyment.”

"Alex brought clarity to the areas in my business that I dreaded working on.

Dana Smith, Dana Smith Wellness 

You'll be given the opportunity to understand not only HOW to market but also understand - and be able to communicate visually & verbally - WHY you run your business. It's a robust training and Alexandra is a great facilitator.”

"Working with Alex is fantastic if you're ready to build a strategic plan for marketing your business. 

kind words

Let's build a plan you'll
actually follow.

Ready when you are

Whether you're starting with a single clarity session or ready to build something longer term — there's a place to begin. Let's find out if we're a good fit.

Hello!