"Marketing strategist. Steady partner. Real results."
I've taken risks, changed direction, and rebuilt when things no longer fit — choosing commitment over comfort and clarity over chaos.
Hi, I'm Alex
I know what it's like to start over and see it through. That's not a brand story — it's just what happened. And it's exactly why the work I do with small business founders feels personal to me.
I started my career in marketing and communications over a decade ago, learned by doing (and by getting things wrong), and built a consulting practice that now works with founders across North America — fitness studios, escape rooms, accounting firms, guiding companies, cafés, and everything wonderfully in between.
Today I help business owners who are already doing the work clarify their strategy, build strong systems, and follow through — creating marketing that's solid, intentional, and actually profitable.
impact + reach
Years in
marketing
10+
Industries
served
30+
Clients across
North America
Dozens
You show up, post, and hustle — but without a clear strategy, it all feels scattered. You want to lead your marketing, not chase it.
Marketing feels reactive
You show up, post, and hustle — but without a clear strategy, it all feels scattered. You want to lead your marketing, not chase it.
Marketing feels reactive
Someone who learns your business deeply, shows up consistently, and helps you make smart decisions — not someone who hands you a deck and disappears.
You're ready for a partner
Not more content ideas or generic advice. A strategy that fits your actual business, your actual capacity, and your actual life.
You want a real plan
This is for you if…
You're already doing the work.
You just need a better plan.
You don't have to keep winging it. Whether you're starting with a single strategy session or ready to build something bigger — let's find out if we're a good fit.
Ready for a plan you'll actually follow?
These values aren't aspirational — they're practical. They guide how I work with clients, how I build strategy, and how I help businesses grow in ways that feel aligned, sustainable, and human.
I believe in follow-through over flash, growth that feels steady instead of stressful, and building marketing that actually functions in real life — not just in decks and strategy documents.
Grounded in experience.
![[PenelopeTemplate]steph-smith-3jYcQf9oiJ8-unsplash](http://static.showit.co/3200/XbkfqxVCR3uR2IiW0Khl8w/shared/penelopetemplate_steph-smith-3jycqf9oij8-unsplash.jpg)
![[PenelopeTemplate]colour-steph-smith-3jYcQf9oiJ8-unsplash](http://static.showit.co/3200/z057ructSdyyKOVumAv9kw/shared/penelopetemplate_colour-steph-smith-3jycqf9oij8-unsplash.jpg)
my business values
Driven by curiosity.
Community over competition
Clarity is kindness
Growth is a process
Success is a journey not a destination
Work should support life
![[PenelopeTemplate]alexandra-lammerink-7bEpwHPvIaA-unsplash](http://static.showit.co/3200/vt28BlzhRQiPoaEawPOU3g/shared/penelopetemplate_alexandra-lammerink-7bepwhpviaa-unsplash.jpg)
![[PenelopeTemplate]colour-alexandra-lammerink-7bEpwHPvIaA-unsplash](http://static.showit.co/3200/tuZMjvGhQt2OgTJ-eigVqg/shared/penelopetemplate_colour-alexandra-lammerink-7bepwhpviaa-unsplash.jpg)
my favorite things
What makes me smile
Spotting a coffee shop in the distance
Who has my heart, forever
Toblerone 'Toby' Toombs
Most prized possession
My converted campervan
Go-to travel destination
A winter trip to Mexico warms my heart
Favorite cocktail
Margarita with Tajin
Weekend plans
Hanging out or exploring the world
trusted by and featured in
"Working with Alex has helped me to optimize how I spend my time and energy
She has years of experience refining her marketing strategies.I am confident that this investment in myself, as a business owner, is equipping me with the skills and knowledge I need to grow as an entrepreneur."
Jessica Buckley, Mountain Mama Guiding
"Alex is insanely knowledgeable on all things marketing
She understands what is necessary to help your business thrive. I will be forever grateful that I took this course, especially for the information I learned, the friendships I made, and the improvement it brought to my business.”
Erin Rose, Rsix Coaching
"Alex brought clarity to the areas in my business that I dreaded working on.
She has a system in place that actually works. Work with Alex has allowed me to make sense of what felt like chaos and turned it into something fun - and profitable! I can confidently say that I can now move forward in my marketing with ease and enjoyment.”
Leah Adams, Willow + Wave
"Working with Alex is fantastic if you're ready to build a strategic plan for marketing your business.
You'll be given the opportunity to understand not only HOW to market but also understand - and be able to communicate visually & verbally - WHY you run your business. It's a robust training and Alexandra is a great facilitator.”
Dana Smith, Dana Smith Wellness
