Your go-to marketing strategist here to help you work smarter, build momentum, and protect your creative freedom.

Strategic Marketing, Built for Real Life

Alex Toombs is a marketing strategist and nonprofit leader with experience building marketing departments, leading fundraising strategy, and consulting with organizations across North America. Her work focuses on clarity, systems, leadership, and long-term business sustainability.

I know what it’s like to start again and see it through. That’s why I help business owners build marketing and systems they can trust, so their work supports real life and long-term growth.

I started my career in marketing and communications, learned by doing, and rebuilt more than once along the way. Today, I help business owners and organizations clarify their strategy, build strong systems, and follow through — creating marketing that’s solid, intentional, and profitable.

Hi, I'm Alexandra – but you can call me Alex!

I’ve taken risks, changed direction, and rebuilt when things no longer fit — choosing commitment over comfort and clarity over chaos.

You’re a thoughtful, values-driven business owner doing the work — showing up, serving your people, and growing without burning out. You don’t want gimmicks or constant reinvention. You want marketing that feels clear, intentional, and real.

You know your business is capable of more — and you’re ready for better systems, stronger structure, and a strategy you can trust. If you want clarity, consistency, and support that helps you build something sustainable and profitable — you’re in the right place.

It's time for clarity, momentum, and marketing that actually supports your life.

You care deeply about what you’re building — and you want it to work.

Good news — you don’t have to figure this out alone.

I help build  businesses that are steady, clear, and built to last.

You don’t need to conquer your fears or reinvent yourself to grow. You need clarity, structure, and a strategy you can trust — so you can make decisions with confidence and move forward without second-guessing.

I work with business owners who are already doing the work and are ready for their marketing to feel more intentional and less reactive. Together, we simplify what matters, strengthen your foundation, and build systems that support real growth — not just busy work.

This is about creating marketing that works with your life, not against it. Clear messaging. Thoughtful strategy. Follow-through you can count on.

These values aren’t aspirational — they’re practical. They guide how I work with clients, how I build strategy, and how I help businesses grow in ways that feel aligned, sustainable, and human.

I believe in thoughtful work, clear strategy, and building businesses that actually function in real life. I value collaboration over competition, follow-through over flash, and growth that feels steady instead of stressful.

Work should support life

Success is a journey not a destination

Growth is a process

Clarity is kindness

Community over competition

My work is driven by curiosity, alignment, and excitement — guided by intuition and grounded in experience.

It’s not just creativity that drives my work.

my business values

Toblerone 'Toby' Toombs

Who has my heart, forever

two

Spotting a coffee shop in the distance

What makes me smile 

one

my favorite things

A winter trip to Mexico warms my heart

Go-to travel destination

four

My converted campervan

Most prized possession

three

Hanging out or exploring the world

Weekend plans

six

Margarita with Tajin

Favorite cocktail

five

Jessica Buckley, Mountain Mama Guiding

She has years of experience refining her marketing strategies.I am confident that this investment in myself, as a business owner, is equipping me with the skills and knowledge I need to grow as an entrepreneur."

"Working with Alex has helped me to optimize how I spend my time and energy

Erin Rose, Rsix Coaching

She understands what is necessary to help your business thrive. I will be forever grateful that I took this course, especially for the information I learned, the friendships I made, and the improvement it brought to my business.”

"Alex is insanely knowledgeable on all things marketing

Leah Adams, Willow + Wave

She has a system in place that actually works. Work with Alex has allowed me to make sense of what felt like chaos and turned it into something fun - and profitable! I can confidently say that I can now move forward in my marketing with ease and enjoyment.”

"Alex brought clarity to the areas in my business that I dreaded working on.

Dana Smith, Dana Smith Wellness 

You'll be given the opportunity to understand not only HOW to market but also understand - and be able to communicate visually & verbally - WHY you run your business. It's a robust training and Alexandra is a great facilitator.”

"Working with Alex is fantastic if you're ready to build a strategic plan for marketing your business. 

kind words

Let’s build marketing that feels clear, intentional, and actually works.

Ready to feel more supported in your business?