The Blueprint
Every client says
the same thing.
Finally, someone who actually gets our business.
The Blueprint is a senior-level marketing engagement for organizations that are done handing marketing to whoever has bandwidth -- and ready to build something that actually fits how they work.
Who This Is For
You're running a real organization. Marketing shouldn't be an afterthought.
The Blueprint is built for organizations with 10 to 75 employees -- ones with real momentum, real customers, and marketing that's either been neglected or delegated to someone who didn't have the full picture.
You don't have a marketing director on staff -- and you're feeling it
Marketing has been passed around to whoever has bandwidth, and it shows
You know your organization is good at what it does -- but that's not reflected in how you show up externally
You want a senior strategist who can see the whole picture, not a vendor executing one piece of it
You're ready to build something that actually lasts -- not another campaign that fades in three months
She takes the time to understand MY business, rather than applying cookie-cutter strategies to everyone. She works super fast and is able -- and willing -- to pivot on a dime when it's needed.
Jenna McPartland -- The Stand Vegan Cafe
What The Blueprint Is
A strategic marketing engagement. Not a retainer. Not a course.
The Blueprint is a focused, senior-level engagement that gives your organization a complete marketing strategy -- built from the ground up, based on how you actually operate and where you're actually going.
Discovery + Audit
A deep look at where your marketing stands today -- what's working, what isn't, and why. This includes your positioning, your channels, your messaging, and the gaps between all three.
Strategy Build
We build your marketing strategy from the ground up -- audience clarity, positioning, messaging architecture, channel priorities, and a 90-day action plan your team can actually execute.
Handoff + Implementation Support
You receive a complete, written strategy document and a structured handoff session. Your team knows what to do, in what order, and why -- so nothing sits on a shelf.
What You Walk Away With
Every Blueprint engagement ends with a clear set of deliverables -- not vague recommendations, not a deck you'll never open again.
Included in Every Engagement
Full marketing audit -- channel by channel, with clear findings
Positioning statement and messaging framework your team can actually use
Audience clarity -- who you're talking to, what they need to hear, where to reach them
Channel strategy with clear rationale -- where to focus, where to stop
90-day priority roadmap with concrete next steps
Written strategy document -- your reference point going forward
Handoff session with your team to ensure clean implementation
Investment
Senior strategy. One engagement. Clear ROI.
Most organizations hiring a full-time marketing director spend $80,000 to $120,000 a year -- and still wait six months before they see a real strategy. The Blueprint delivers the strategic output in a fraction of the time, with no overhead.
The Blueprint
Starting at $12,000
Investment varies based on organization size and scope
Includes
Full discovery process and marketing audit
Complete strategy build and written deliverable
Positioning and messaging framework
90-day action roadmap
Team handoff and implementation session
Schedule a Discovery CallThe Real Cost of Waiting
Every month without a strategy is a month of scattered effort.
Here's what most organizations are experiencing before The Blueprint -- and what changes on the other side.
Before
After The Blueprint
Marketing split across multiple people with no shared direction
One clear strategy everyone is working from
Inconsistent brand voice across channels
Positioning that's sharp, consistent, and specific to who you are
Channels chosen out of habit, not intent
Clear rationale for where you show up and where you don't
No clear path from content to revenue
Marketing connected to business goals -- not just activity
Reactive decision-making with no 90-day view
A roadmap that tells your team what to do and in what order
Client Stories
Different organizations. Same clarity on the other side.
Alex shows you where to focus your attention so you can streamline your efforts. I am confident this investment is equipping me with the skills I need to grow.
Jessica Buckley
Mountain Mama Guiding
Alex worked with us to create a more organized, intentional structure -- defining our brand voice, improving visual consistency, and building a clear plan. Our social media now feels cohesive, polished, and purposeful.
Jeannine Kempees
About Time Clothing & Belleza Ropa
Alex swooped in like a superhero and relieved the marketing load so that I could focus on what I do best. My voice is a really important part of my marketing, and Alex made prompts that allowed me to quickly write everything that sounds like me.
Kate Breen
Course Launch & Event Marketing
Common Questions
Answers before the conversation.
If something isn't answered here, it's a good topic for our discovery call.
How long does a Blueprint engagement take? +
Most engagements run 6 to 8 weeks from kickoff to final handoff. The timeline varies based on the size of your organization and how much discovery is needed to build an accurate picture of where you are.
What does the process look like day to day? +
We start with a structured intake and a series of focused discovery sessions -- typically with you and one or two key members of your team. From there, I work independently to build the strategy, then bring it back for review and refinement. There's no constant back-and-forth; the process is designed to respect your time.
Do I need to have my marketing team in place first? +
No. The Blueprint is often most useful before or during the hiring process -- it gives you a clear strategy to hand to whoever joins your team, rather than asking them to build the foundation from scratch. If you already have someone in-house, the strategy becomes their roadmap.
Is this a retainer? Will we keep working together after? +
The Blueprint is a standalone engagement with a defined beginning and end. Some clients move into ongoing advisory work after -- but that's a separate conversation, not assumed. The goal is to build something durable your team can carry forward.
What industries do you work in? +
My background spans recreation, outdoor, nonprofits, food and beverage, wellness, and engineering -- with particular depth in mission-driven organizations and technical consulting firms in the Pacific Northwest. The strategic process is industry-agnostic; the output is always specific to you.
How do I know if The Blueprint is the right fit? +
That's what the discovery call is for. We'll talk through where your organization is, what you're trying to build, and whether a Blueprint engagement is actually the right next step. If it's not, I'll tell you that too.
Ready to Start
The strategy conversation costs nothing. The alternative does.
Fill out a short application and Alex will follow up within 2 business days. If The Blueprint sounds like a fit, she'll reach out to schedule a call -- no pressure, no pitch.
